The Most Popular Vintage Fashion Items to Shop, According to Gen Z

Founder Liyia Wu weighs in on Gen Z’s current vintage preferences and why vintage luxury items are in high demand.

   If you're thinking about exploring the vintage fashion market instead of buying new, this research will help point you in the right direction. We talked to Founder and CEO of ShopShops, Liyia Wu, who combed shopping data to help us uncover the most popular vintage clothing brands, vintage fashion trends, and vintage designer bags among Gen Z. She also points out that investment bags is a Gen-Z-favorite category.